• 46% of play-by-play listeners are age 25-44
• Gender split: 55% female, 45% male
• Sports listeners are 60% more likely than the average adult to live in households earning over $100,000.
• 92% of sports listeners are active internet users making it a natural they will tune into the broadcast on mobile device or laptop.
• More likely to be married, rank high in-home ownership, and very active

Radio is the most efficient way to borrow on a team’s brand equity with the largest reach. With short commercial breaks, amazingly creative integration opportunities and arguably the most engaged and passionate audience out there, it truly is a no-brainer for any brand targeting the sports enthusiast.

Radio Advertising Bureau